Archive note, October 2026: This post summarized a Hollywood Reporter article about a $30 million lawsuit that Sam Panama Trading Co. filed against MTV and Viacom, alleging that licensed marks and logos were never registered in many of the licensed territories. The post gives no date; the rest describes the firm's fashion law practice as of that time.

According to a recent article, which you can read read the Hollywood Reporter article,

“Sam Panama Trading Co. has filed a $30 million lawsuit against the [MTV] network and parent company Viacom alleging that it expected to make a ton of money selling clothing and luggage products featuring the MTV brand.

A licensing deal was signed with MTV Networks that allowed the company to offer products in 30 countries in Latin America and the Caribbean, but then San Panama says it discovered that MTV and Viacom ‘never registered the licensed marks and logos in many of the territories licensed to plaintiffs under the agreement.'…”

MTV and Viacom are now being sued for breach of contract. The distributors say they expected to reap more than $30 million in sales, but thanks to MTV's alleged failure to go the extra mile in protecting its logo and other marks, they say they have suffered damages to be proved at trial. The defendants, according to the lawsuit, “knew or should have known that third parties had or claimed to have the right to use the licensed marks and logos.”

Attorney, Aaron Resnick, notes that it is extremely important that companies consult an attorney or situations like this will b

The Law Offices of Aaron Resnick has a practice group dedicated to Fashion Law. Fashion law is an area of law that deals with intellectual property (copyright and trademark law, including brand licensing), domestic and international business transactions, textiles, merchandising, employment and labor concerns, and customs (import/export issues). Traditionally, most fashion lawyers work for established fashion and luxury goods companies in major urban commercial centers such as New York City, Paris, London and Milan. Some fashion lawyers work within the company, and others work outside the company for law firms.

Fashion attorneys participate in a variety of legal activities and negotiate deals for their clients. The clients may be large retail chains, haute couture labels, high-fashion models, or an unknown designers just starting out. If and when the situation arises, a fashion attorney will litigate for his or her clients in court.

The Law Offices of Aaron Resnick's group of attorneys are able to assist clients in every facet of Fashion Law. For more information contact attorney Aaron Resnick.

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Aaron Resnick has handled business disputes in Miami since 1998 and is a fourth generation Miami attorney. He works hands-on on every case; the client gets Aaron on every major litigation issue, not a junior partner. The Law Offices of Aaron Resnick represents large corporations, Miami businesses and their owners, professional athletes and entertainers in Miami Dade, Broward and Palm Beach counties and across Florida in business litigation and business counsel. Call 305-672-7495 or request a consultation.

This page provides general information and is not legal advice. Prior results do not guarantee or predict a similar outcome.

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